Walmart, 2009:
What do you think it says?
My observations:
1. Behold the purchasing power of moms, the obvious target in this ad. It appears that Dad's main responsibility might be to lift heavy objects or drive to the move-in. In this ad, he appears to be hanging out somewhere on campus grabbing a coffee at Java Joe's while Mom handles the emotional stuff. Let's hope he's not staring at co-eds. It's obvious, though, that Mom buys the stuff.
2. My children did not come running after me for one last hug. If only I had bought neon storage cubes for the rooms, perhaps they would have been loathe to see me go.
3. Apparently, dorm rooms are gigantical and very pristine looking. Still, the brightness and cleanliness of this room makes the daughter insecure.
4. Inexplicably, moms feel that buying coordinating pillows will help make everything all right. What happens when the roommate moves in with her not-so-coordinating Japanese anime themed stuff?
5. The moms will perfectly fold all towels and place them perfectly in drawers. Moms will make up the bed. So what is the kid doing?
Target, 2008--
Observations:
1. These two will end up killing each other before the first semester ends.
2. It was sly of Target to try to get matriculating freshmen to coordinate their rooms. ("We'll have to get it all at Target so that it will coordinate!")
3. Guys don't care if they coordinate. They don't even need sheets or seating. They just need food.
Finally, I'm leaving you with two of my favorite back to school commercials ever.
Although this one has been done to death, the final scene always makes me laugh.
This one is probably my favorite because it features Eddie Steeples of "My Name is Earl" and a great Spinners song. "Hand me down my walkin' cane; hand me down my hat. Hurry now, don't be late 'cause we ain't got time to chat." LOVE it!
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